“This is Home”

Mike archJPGAbout six months ago, NewsChannel Five introduced a song called “This is Home” to the St. Louis market. It’s fun, peppy, and has been well received. The lyrics gave an opportunity to showcase some of the action going on around town, and it makes people smile. Because the music has been featured a few times now, the station thought it was important to define what “this is home” means… I suggested these shots be rock solid locked down, well composed images in an effort to highlight the anchors and reporters the best we could (given of course the entire 15 or 20 minutes of time we were allowed for each set up 😉 This was all shot using my Nikon D800 and either the 24-70 or 70-200 2.8 glass to make the subject really pop in their environments. A small bit of enhancement and grain was added in post to help unify the look but otherwise the shots are pretty much straight up D800 video - love that system! The Zacuto Z-Finder was used to help sight the images better in those bright outside scenes and second system sound was recorded using the H4n Zoom external audio recorder. The spot was conceived by KSDK's marketing director Jeff Winget, written and produced by Jeff Lograsso, audio by Joe Eickmeier, music created by Gari Media Group, camera and editing your's truely. This Is Home. from Doug Howell on Vimeo.